This is my own banner design, I used Adobe Photoshop CS4 mix with CorelDraw to make it look sweet :)

Saya tidak pernah menyadari mengenai kebiasaan saya meminum kopi. Tanpa disadari hampir setiap sore, saya meminum kopi.. lalu tiba-tiba karna jadwal kuliah yang padat sehingga mengharuskan saya untuk pulang lewat dr waktu maghrib, dimana saya tidak lagi merasakan sore hari berada dirumah dan meminum secangkir kopi. Dari situ saya memilih untuk cukup memulai hari dengan segelas teh, tidak terlalu manis..

Namun beberapa waktu ini saya mulai kembali menikmati kopi.. Kopi kali ini lebih pekat, lebih pahit seperti kehidupan.. Bila dulu saya hanya meminum secangkir good day hangat.. saat ini berubah, karena terbawa oleh kebiasaan kakak laki laki saya yang menikmati kopi dari daerah pelosok indonesia yang harum kopinya memiliki ciri khas tersendiri.. diantaranya Mandheling Coffee, Blue Mountain Coffee, Flores Bajawa Coffee..

Dia Hitam. Tanpa gula. 

dipress dengan drip menghasilkan aroma yang manis..

Mungkin bisa dikatakan bahwa kopi saat ini lebih pahit dari hariini..

This article describes the sale of goods and services. You are expected to be able to understand the product sample text ad below. An ad text has a structure consisting of titles, product names, and descriptions of products.

1. Title, located at the very top of the text ads, but not all of the ads include a title, some text ads put the name of the product at the very top.

2. The name of the product, contains the name of the product being advertised.

3. A description of the product, contains a description of the product being advertised, such as specifications, how to get the advertised product, addresses, and phone numbers to call.

People, who use language to arrest attention, communicate instantly, arouse desire and create need, anticipation and excitement are copy writers for advertising. Advertising has become one of the world's largest most profitable businesses.  

Advertisers use Text types or Genres that: Coax, Entice, Induce, Deceive, Beguile and Persuade

Here’s four ingredients of successful ads: attention, interest, desire and action (AIDA).

Attention: Eye-catching layout, striking features to make people take notice. Clear concise expression short sentences and paragraphs. Captivating Graphics. Spectacular Layout easy to grasp.

Interest: to sustain interest, often targeted to a niche market.

Desire: the ad will create or develop a need or desire for the product. (See below)

Action:an urging for direct action with some incentives; gifts, limited time, special deals, Usually in the second person with an imperative tone.

Advertisers recognise that we all have fears, hopes, anxieties, aspirations, insecurities and dreams and rather than satisfy desires, not needs, they lull us into false illusions that these will be filled by consumerism. They exploit our psyche by appeals to:

Status – snob values:  Top people read Spectrum,  discerning people drink Baileys,  discriminating tastes prefer King Island Cheese, the best homes…  exclusive

Fear of non-conformity:  bad breath, B.O., pejoratives, old-fashioned, negative associations.

Security – Get with the strength,  a name you can trust, Est. 1870.

Ease and Comfort -  Relax, treat yourself,  processed food, self indulgence.

Authority  -  Doctors recommend,  or horse trainers/dog trainers/racing car drivers  or just famous people, athletes through either direct testimonial or by association linking the product with fame and prestige.

Brand names:  To establish these you must imbue them with epic qualities and have them branded into the psyches of your target (niche) audience.

Symbol Manipulation:  You invest objects with significance that transcend themselves through association: Though attractive, the links can be deceptive.  Cigarettes to elegance, social acceptance, outdoor health scenes,   Cars and sexy women,   foods and heroic sporting achievements….. 

Impressive Layouts and Graphics with attention grabbing and subtle display and exploitation of colour.

Characteristics of Persuasive language:

Emotive language – coloured and biased language with affected and associated meanings:  new, free, wanted, sensational

Abstract words  - beauty, delicious, satisfying, they invest their products with significance or symbolism beyond themselves; aristocratic elegance, sportsmanship, good health or sexual attractiveness.

Catchy Phrases – language to arrest your attention; to lure you in, to seduce, to communicate instantly, briefly, concisely with impact.

Poetic, Glamorised or Euphemistic Language – They ransack the language for words and phrases and plagiarise poetry unashamedly.  They choose glossy, glamorous flowing language that lulls or hypnotises you, dulling your intellect. Sound effects: alliteration, assonance and rhyme and rhythm 

Imperative Mood - The language urges, orders or commands you to act in an assertive aggressive enterprising manner.

Use of the Second Person  - You are being addressed, targeted, made to feel special. You are induced to “treat/indulge yourself” because you deserve it – to arouse self-interest.  They speak directly to the reader.

Abuse of Language  - Advertisers can be very dishonest in how they use language.  Without resorting to outright lies, they attempt to make “gilt seem gold, the shoddy silk; to cheat us legally.”  

Frequent use of Adjectives - a predominance of superlatives; best, freshest, cleanest, brightest, biggest, most real, special, crisp wonderful.

Repetition  - easy to read, and help to fix the product in the receivers mind.  Brand names are repeated ad nauseum as are catchy phrases and jingles. 

Humour – softens us up for the soft sell.

1. Public Service Ads : Public service ads are ads created to convey social messages to the public
Example :

2. Classified Ads : Is a development from earlier ones advertisements in newspapers appears with featuring appeal of the image is interesting and the words that are used only as needed.
Example :

3. Ads Announcement  : Ad announcement, is a form of advertising that seeks to declare, deliver or give a message to the general public. Ads like this could be in the form of writing as in posters, billboards, banners, or in the form of advertising that we often encounter on television, radio, internet or other media.
Example :

4. Commercial Advertising : Commercial ads are ads that introduce, offer and promoting the products of the company to the general public and persuade them to use the products that are advertised. Of course these ads processed through the media, and most of us see ads on the television or radio.
Example :

ADVERTISING

"Advertising is all forms of non personal presentation, promotional ideas, promotion of goods or services performed by the sponsor who paid" - Philip Kotler 2005

"Advertising is all forms of nature nonpersonal presentation and promotion of ideas, the promotion of goods or services paid for by sponsors" - Djaslim Saladin 2007

"Print media advertising is a medium that is static and prioritizes messages visual message" - Rhenald Kasali

"Advertising is promotional items such as goods, services, places of business or idea that should be paid by sponsor. In the world of marketing management, advertising is one of the global promotional strategy or overal" Wikipedia

"Advertising is a form of communication is non-personal selling messages persuasively clear of sponsors in order to inffluence people to buy the product by paying a fee for the media being used" Kriyantono - 2008


ADVERTISMENT

"Advertisment is one kind of mass comunication technique with pay room or time to broadcast information about the goods and services offered by the advertiser" Suhandang - 2005

"Advertisment is persuasive communication media that is designed to generate a response and help to achieve objectivity or marketing purpose." Gilson and Brekman - 1980

"Advertisment is a communication process that has a very important force as a marketing tool that is very helpful in selling goods. providing services and ideas through certain channels in the form of persuasive information." Wright - 1978

"Advertisment is a message that offers a product that is addressed to the public through the media" - Rhenald Kasali - 1992

"Advertisment is a communication of commercial and non-personal about an organization and its products are transmitted to the masses with the target through a medium that is mass such as television, radio, news papper, magazines, direct mail(post direct), billboards outdoor space, or vechile general" Lee - 2004

Advertising is Verb. verb is a word that describes a process or a state that is not a trait.
example: The company quickly put up the advertising, so that products marketed easily recognized by the public.


Advertisment is Object. Objects included in Noun which indicates an object that is concrete or abstract. usually serves as a subject, complement, objects and information.
example: Many advertisment are posted on a newspaper page.