ADVERTISING
"Advertising is all forms of non personal presentation, promotional ideas, promotion of goods or services performed by the sponsor who paid" - Philip Kotler 2005
"Advertising is all forms of nature nonpersonal presentation and promotion of ideas, the promotion of goods or services paid for by sponsors" - Djaslim Saladin 2007
"Print media advertising is a medium that is static and prioritizes messages visual message" - Rhenald Kasali
"Advertising is promotional items such as goods, services, places of business or idea that should be paid by sponsor. In the world of marketing management, advertising is one of the global promotional strategy or overal" Wikipedia
"Advertising is a form of communication is non-personal selling messages persuasively clear of sponsors in order to inffluence people to buy the product by paying a fee for the media being used" Kriyantono - 2008
ADVERTISMENT
"Advertisment is one kind of mass comunication technique with pay room or time to broadcast information about the goods and services offered by the advertiser" Suhandang - 2005
"Advertisment is persuasive communication media that is designed to generate a response and help to achieve objectivity or marketing purpose." Gilson and Brekman - 1980
"Advertisment is a communication process that has a very important force as a marketing tool that is very helpful in selling goods. providing services and ideas through certain channels in the form of persuasive information." Wright - 1978
"Advertisment is a message that offers a product that is addressed to the public through the media" - Rhenald Kasali - 1992
"Advertisment is a communication of commercial and non-personal about an organization and its products are transmitted to the masses with the target through a medium that is mass such as television, radio, news papper, magazines, direct mail(post direct), billboards outdoor space, or vechile general" Lee - 2004
posted by Maulidya Sunarya's Blog
